Social media marketing is the best way to increase brand recognition, connecting with customers/audiences, and increase sales or views. Using the various social media channels to engage with your audiences by creating bonds with potential clients and strengthen existing ones. If you’re a business owner, beginning social media strategist, or blogger then these four social media gurus need to be on your timeline.
Blogger, social media strategist, and author Karen Civil specialize in creating content and social media campaigns for artists and businesses. In 2008, she founded her self-titled blog, KarenCivil.com, where it featured the latest in music and artists up and coming in the Hip-Hop/R&B genre. Civil is the founder and CEO of marketing company Always Civil Enterprise. Her marketing company has worked with Beats By Dre, Lil Wayne, and Juelz Santana.
— Karen Civil (@KarenCivil) July 17, 2016
Marketing specialist, public speaker and author, Guy Kawasaki is known as one of the original Apple employees responsible for marketing the companies Macintosh computer in 1984. He popularized the term “evangelist” in regards to how he marketed the Macintosh. He has written over 13 books including The Art of the Start 2.0, Enchantment, and The Art of Social Media with co-author Peg Fitzpatrick.
Kawasaki has invested and advised companies such as Alltop, Evernote, and uStream. Kawasaki is the current Chief evangelist of online, graphics and design company Canva in Australia and brand ambassador for Mercedes-Benz USA.
— Guy Kawasaki (@GuyKawasaki) July 17, 2016
Social media strategist, Peg Fitzpatrick specializes in online brand management and traditional marketing. Her self-titled blog, PegFitzpatrick.com, features informative information on branding your business or blog on various platforms of social media. Fitzpatrick consistently spreads her message to her collective 1.3 million followers via Twitter, Instagram, Facebook, Google+ and Linkedin.
Fitzpatrick has led successful social media campaigns for Motorola, Audi, Google, and Virgin. She currently works for Guy Kawasaki on social media strategies, Pinterest, Kreussler Inc., and promoting her book The Art of Social Media with Guy Kawasaki.
— Peg Fitzpatrick ✨ (@PegFitzpatrick) February 22, 2016
Founder and CEO of VaynerMedia, Gary Vaynerchuk, specializes in “building businesses.” He transformed his families wine business from a $3 million to a $60 million business by putting it online, creating Wine Library TV, and his viral wine tasting web show.
In 2009, He launched digital agency VaynerMedia and has over 500 hundred employees spread over four headquarters in New York City, Los Angeles, San Francisco, Tennessee, and London. VaynerMedia has worked with companies such as GE and Pepsi.
His concept of “building businesses” is the reason he was an early investor in Facebook, Tumblr, Twitter, Birchbox, and Uber. Which led to him co-founding $25 million investment fund Vayner/RSE to help build “tomorrow’s companies.” Vaynerchuk’s straight-to-the-point style of teaching leaves nothing for an explanation. He touches on a variety of topics including social media, entrepreneurship, and the latest in technology.
Vaynerchuk currently hosts his #AskGaryVee, and #DailyVee shows on YouTube. On #AskGaryVee he answers questions about entrepreneurship, family businesses, social media, startups, and multi-million dollar companies. #DailyVee is a daily vlog behind the scenes of his day-to-day life as a business person and CEO.